| 社区公益广告刍议 |
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| 引用本文： | 陈福宝.社区公益广告刍议[J].延边大学学报,2004,37(2):79-82. |
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| 作者姓名： | 陈福宝 |
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| 作者单位： | 青岛科技大学文学与艺术学院 山东青岛266061 |
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| 摘 要： | 社区公益广告是我国新时期发展起来的一种公益广告形式,它除了具有一般公益广告的特征之外,还具有自己的特征,如区城性、贴近性、群众性、人性化等特征。社区公益广告的内容不但丰富,形式也多样。大力发展社区公益广告,对于加强我国精神文明建设具有十分重要的意义。
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| 关 键 词： | 社区公益广告 内涵 变迁 对策 |
| 文章编号： | 1009-3311(2004)02-0079-04 |
| 修稿时间： | 2004年3月1日 |
On Community Public Service Advertisements |
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| CHEN Fu-bao.On Community Public Service Advertisements[J].Journal of Yanbian University(Social Sciences),2004,37(2):79-82. |
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| Authors: | CHEN Fu-bao |
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| Abstract: | Community Public Service Advertisements (Community PSA) is one of the newly developed advertisement forms in our country. Besides the general features of other public service advertisements, a Community PSA possesses its own typical characteristics: it is community-restricted, close to every member, oriented to common citizens, and humanized. A Community PSA has abundant contents and various forms. Large-scaled development of Community PSA has made great contribution to the development of our country's ethical culture. |
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| Keywords: | Community Public Service Advertisements connotation transition countermeasures |
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