新媒体的崛起与大众文化新症候

随着新媒体技术的迅速崛起与全球性蔓延态势,新媒介为大众又开拓了一块极具诱惑力的空间,创造出许多信息传播、娱乐和社会交往的新形式,催生了许多新的大众文化形态,为大众文化注入了新内涵,形成一种大众文化新症候。这种大众文化症候主要表现为虚拟交往、文化拜物教、负价值迷狂与政治参与。新媒体一方面促成了大众文化的人性化回归,另一方面又促成大众文化成为了商品;新媒体既导致了一种社会负价值迷狂症、一种人性的异化,又将社会带入一个弱议程设置的新传播时代,带来一种政治民主狂欢。

The Rise of New Media and New Popular Culture Symptoms

With the rapid rise of new media technology and the global spread of the trend,new media has opened up a very attractive virtual space for the public,creating a lot of new forms of information dissemination,entertainment,and social interaction,giving birth to many new popular cultural forms,adding new content to popular culture and forming of a set of symptoms of popular culture.These symptoms of popular culture are mainly represented as virtual exchanges,cultural fetishism,the ecstasy over negative value and political participation.New media have on the one hand contributed to the return of the popular culture to humanity;they on the other hand have contributed to turn popular culture into a commodity.The new media not only led to the ecstasy over negative value and an alienation of human nature,they also brought the society into a weak agenda-setting new communications era and a political democratic carnival.