| 浙江中小企业拓展国际市场的对策研究 |
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| 引用本文： | "浙江中小企业国际市场拓展研究"课题组.浙江中小企业拓展国际市场的对策研究[J].浙江树人大学学报,2002,2(3):29-32. |
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| 作者姓名： | "浙江中小企业国际市场拓展研究"课题组 |
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| 作者单位： | 浙江树人大学,浙江,杭州,310015 |
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| 基金项目： | 浙江省教育厅科研立项项目 ( 2 0 0 10 195 ) |
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| 摘 要： | 随着中小企业国际化程度的逐步提高,研究如何进一步开拓国际市场问题日前业得重要。本文简要分析了浙江中小企业拓展国际市场的现状与存在的问题,提出了在WTO框架下,中小企业国际市场拓展的对策思路。
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| 关 键 词： | 浙江 中小企业 国际市场拓展 对策选择 WTO 国际化经营 核心竞争力 市场营销 |
| 文章编号： | 1671-2714(2002)03-0029-04 |
| 修稿时间： | 2002年3月28日 |
A Study of Countermeasures of the International Market Expansion for Zhejiang Small and Medium-sized Enterprises |
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| Research Group of the International Market Expansion.A Study of Countermeasures of the International Market Expansion for Zhejiang Small and Medium-sized Enterprises[J].Journal of Zhejiang Shuren University,2002,2(3):29-32. |
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| Authors: | Research Group of the International Market Expansion |
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| Abstract: | With the development of the internationalization of small and medium-sized enterprises, how to expand the international market has become an important problem. The author briefly analyses the present situation and the existing problems in the international market expansion for Zhejiang small and medium-sized enterprises within the WTO framework. |
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| Keywords: | small and medium-sized enterprise international market expansion choice of countermeasures |
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