The Language of Leadership for Female Public Relations Professionals

This study used feminist scholarship to explore leadership in female public relations practitioners and educators. Interviews with 10 women helped illustrate their communication styles, motivations, and meanings for leadership. These women's voices deserve attention due to the concerns about the growing percentage of women entering the field. Results revealed that participants illustrated a mix of 2-way and I-way communication when hypothetically responding to staff. Educators tended to utilize 2-way communication more than I-way and incorporated compromise into conflict resolution. All the participants exhibited assertiveness. empathy for staff, and use of logical rather than emotional arguments.