Contested Notions of Issue Identity in International Public Relations: A Case Study

The Open University's circuit of culture model, which comprises a melding of critical or cultural and postmodern perspectives, encompasses 5 central discursive moments: regulation, production, consumption, representation, and identity. Using the World Health Organization's smallpox eradication campaign as a case study, we gathered data from a wide variety and in-depth collection of materials to examine how the moment of identity informs our understanding of international public relations practice and theory by recasting identity as a central, discursive concept within public relations.