| 中国出境旅游市场发展现状与前景探讨 |
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| 引用本文： | 肖建成,任江明.中国出境旅游市场发展现状与前景探讨[J].长江大学学报(社会科学版),2002(1). |
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| 作者姓名： | 肖建成 任江明 |
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| 作者单位： | 荆州师范学院经管系 湖北荆州434020
(肖建成)，荆州师范学院经管系 湖北荆州434020(任江明) |
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| 基金项目： | 湖北省教育厅 2 0 0 1年重点项目资助 |
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| 摘 要： | 本文采用市场学中的消费者行为理论对我国出境旅游市场现状进行了分析 ,揭示出境旅游者在出境旅游中目的地选择、旅游形式、购买渠道、交通方式、住宿购物的消费决策和来自不同客源市场、经济收入、社会阶层、文化层次、年龄性别旅游者消费行为的规律 ;对出境旅游市场目前存在的问题进行研究分析 ,提出今后出境旅游市场治理的对策及展望我国出境旅游市场的发展前景
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| 关 键 词： | 出境旅游 旅游者 旅游行为 |
LEAVE THE COUNTRY TOUR MARKET ACTUALITY ANDDEVELOPMENT COUNTERMEASURE ANALYSE OF OUR COUNTRY |
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| XIAO Jiangcheng,REN Jiangming.LEAVE THE COUNTRY TOUR MARKET ACTUALITY ANDDEVELOPMENT COUNTERMEASURE ANALYSE OF OUR COUNTRY[J].Journal of Yangtze University:Social Sciences,2002(1). |
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| Authors: | XIAO Jiangcheng REN Jiangming |
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| Abstract: | This paper explicate the features and reasons of development of outbound tourism market in China. Adopting theory of outbound tourism market in China, the regularity is disclosed which concerned with the consumption decision the choice of destination ,tourism mode, purchase way, trasportation choice,a commodation. Concerned with tourists consumption behavior of differentsourcmarket ,income ,status, antecedents,age,gender.On the sare of analyzing the problems which still exist in outbound tourism market ,it present some strategies to straigaten the outbound market. |
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| Keywords: | the market of outbound tourist the behavior of tourist |
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