| 网络环境下传统企业品牌推广之道 |
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| 引用本文： | 姜彩芬. 网络环境下传统企业品牌推广之道[J]. 广州大学学报(社会科学版), 2007, 6(12): 59-61 |
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| 作者姓名： | 姜彩芬 |
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| 作者单位： | 广州大学,商学院,广东,广州,510006 |
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| 摘 要： | 网络给传统企业推广品牌带来了机遇与挑战,传统企业可利用网站、网络搜索引擎服务、网络广告、网络社区等途径开展品牌推广活动。通过网络推广品牌能更好地维护传统企业的品牌形象,使企业适应网络环境带来的新要求,进一步提高竞争力。
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| 关 键 词： | 网络 传统企业 品牌 |
| 文章编号： | 1671-394X(2007)12-0059-03 |
| 修稿时间： | 2007-06-30 |
Net-based Brand Promotion of Traditional Enterprises |
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| JIANG Caifen. Net-based Brand Promotion of Traditional Enterprises[J]. Journal of Guangzhou University(Social Science Edition), 2007, 6(12): 59-61 |
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| Authors: | JIANG Caifen |
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| Abstract: | Internet presents challenges as well as chances to traditional enterprises who need to use net-based promotion to help maintain their brand image and adapt to the new demands of the Cyber world.Website,network search engine service,cyber advertisement and virtual community are effective means introduced in the paper. |
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| Keywords: | network traditional enterprises brand |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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