| 长尾时代的中小企业柔性战略 |
| |
| 引用本文： | 林东华. 长尾时代的中小企业柔性战略[J]. 北京工业大学学报(社会科学版), 2011, 11(5): 30-33,60 |
| |
| 作者姓名： | 林东华 |
| |
| 作者单位： | 福州大学管理学院,福州350108;上海远程教育集团上海电视大学管理系,上海200433 |
| |
| 摘 要： | 战略环境变化要求企业战略具备柔性内涵。中小企业柔性战略的提出是基于其独特的企业属性；长尾时代中小企业柔性战略实现的关键在于其应变意识和应变能力的培育，因此进一步完善企业文化建设、提高信息获取能力和资源运用能力是实现中小企业柔性战略的重要途径。
|
| 关 键 词： | 长尾时代 中小企业 柔性战略 竞争力 |
Flexible Strategies of Small and Medium-size Enterprises in the Long-tail Era |
| |
| LIN Dong-hua. Flexible Strategies of Small and Medium-size Enterprises in the Long-tail Era[J]. Journal of Beijing Polytechnic University(Social Sciences Edition), 2011, 11(5): 30-33,60 |
| |
| Authors: | LIN Dong-hua |
| |
| Affiliation: | LIN Dong-hua(1,2) (1.Sohool of Management,Fuzhou University,Fuzhou 350108,China; 2.Management Department,STVU Shanghai Distance Education Group,Shanghai 200433,China ) |
| |
| Abstract: | Enterprises should have flexible strategies in dealing with the changing environment and this is of particular importance for SMEs because of their unique property features.To achieve the flexible strategies in the long-tail era,cultivation of reactive awareness and response capabilities of SMES is essential.Therefore,SMES need to further improve corporate cultures that foster the flow of information as well as the utilization of resources. |
| |
| Keywords: | the long-tail era small and medium size enterprise flexible strategy competitive strength |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
