| 基于加权模糊逻辑推理的产品平台绩效评价 |
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| 引用本文： | 丁振华. 基于加权模糊逻辑推理的产品平台绩效评价[J]. 大连理工大学学报(社会科学版), 2009, 30(4): 17-22 |
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| 作者姓名： | 丁振华 |
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| 作者单位： | 大连理工大学,管理学院,辽宁,大连116024 |
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| 基金项目： | 国家自然科学基金项目 |
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| 摘 要： | 文章根据产品平台理论及其绩效评价的有关成果,采用平衡记分卡绩效评价方法,在考虑产品平台的社会生态效益的基础上,提出了适合评价产品平台绩效的加强型产品平台平衡记分卡方法,从经济效益、社会生态效益、客户、技术性能、学习与创新、运营管理六个方面构建了产品平台绩效评价体系,通过运用层次分析法确定指标权重,使用加权模糊逻辑推理法推算绩效,获得了产品平台绩效的综合性战略评价。
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| 关 键 词： | 产品平台 绩效评价 加强型平衡记分卡 层次分析法 加权模糊逻辑推理法 |
Performance Evaluation of Product Platform Based on Weighted Fuzzy Logic Reasoning |
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| DING Zhen-hua. Performance Evaluation of Product Platform Based on Weighted Fuzzy Logic Reasoning[J]. Journal of Dalian University of Technology(Social Sciences), 2009, 30(4): 17-22 |
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| Authors: | DING Zhen-hua |
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| Affiliation: | DING Zhen-huaSchool of Management,Dalian University of Technology,Dalian 116024,China |
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| Abstract: | In accordance with product platform theory and the achievements of performance evaluation,the paper proposes an enhanced balanced scorecard method for performance evaluation of product platform based on traditional balanced scorecard methods.It constructs a performance evaluation system for product platform from economic efficiency,social eco-efficiency,customer,technical performance,learning and innovation,and operational management.A strategic and comprehensive performance evaluation system of product pla... |
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| Keywords: | product platform performance evaluation enhanced balanced scorecard analytic hierarchy process weighted fuzzy logic reasoning |
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