| 企业依法公关研究 |
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| 引用本文： | 刘杰,阎昭武.企业依法公关研究[J].山西高等学校社会科学学报,2006,18(8):167-171. |
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| 作者姓名： | 刘杰 阎昭武 |
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| 作者单位： | 山东科技大学,山东,青岛,266510 |
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| 摘 要： | 企业公共关系活动的正常开展,除了必须遵循公共关系理论的基本准则之外,还必须遵守现行的法律法规,即依法进行各种公关活动。这对于树立良好的企业形象、创建企业和谐的内外关系以及赢得企业最佳效益都有十分重要的意义。
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| 关 键 词： | 企业 依法 公关 |
| 文章编号： | 1008-6285(2006)08-0167-05 |
| 修稿时间： | 2005年12月28 |
Law-based Study of Public Relations(PR) in Corporates |
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| Liu Jie,Yan Zhaowu.Law-based Study of Public Relations(PR) in Corporates[J].Social Sciences Journal of Colleges of Shanxi,2006,18(8):167-171. |
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| Authors: | Liu Jie Yan Zhaowu |
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| Abstract: | In order to get PR activities normally developed,it is essential to observe not only the basic principle of PR theory,but also the current laws and regulations;in other words,PR activities must be done according to law,which is of great significance for corporate to establish favourable corporate image and harmonious relation with others and within itself so as to gain the most profit. |
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| Keywords: | corporate according to law public relations |
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