| Abstract: | There is said to be a “new paradigm in business” proposing that business has far broader social and environmental responsibilities than simply making profits for shareholders. This paper examines the concept of corporate responsibility to see how far Australian business has moved towards the new paradigm. Fifty‐four different stakeholders from one large business were interviewed about the meaning of corporate responsibility. Most acknowledged that business has a responsibility beyond simply making profits, however, profit remained the primary motivation in moves towards corporate citizenship, community involvement and social responsibility. |
