| 试论我国民族品牌及其运营 |
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| 引用本文： | 曹卫红.试论我国民族品牌及其运营[J].山西高等学校社会科学学报,2001,13(12):43-46. |
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| 作者姓名： | 曹卫红 |
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| 作者单位： | 山西财经大学,山西,太原,030012 |
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| 摘 要： | 优秀的品牌不仅在竞争中会处优势地位,而且会给企业带来巨大利润.随着我国进入WTO,中国将进入国际品牌竞争时代.因此,在新形势下,我国企业只有科学运作经营自己的优秀品牌才能抢占市场,走出一条成功之路.
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| 关 键 词： | 企业 品牌 运营 竞争 |
| 文章编号： | 1008-6285(2001)12-0043-04 |
| 修稿时间： | 2001年10月30 |
Discussing on National Brand of Our Country |
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| CAO Wei-hong.Discussing on National Brand of Our Country[J].Social Sciences Journal of Colleges of Shanxi,2001,13(12):43-46. |
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| Authors: | CAO Wei-hong |
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| Institution: | CAO Wei-hong |
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| Abstract: | The excellent brands not only take up dominat position in competition but also bring great profits to enterprises.With entering WTO,China will begin to enter the age of international brands' competition Therefore,under the new situation,the enterprises of our country must use scientific management and run their own excellent brands to occupy markets and find a successful way. |
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| Keywords: | enterprises brands functioning competition |
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