4I组织学习视角下的企业家决策过程研究

企业家决策是企业家对信息进行收集、整理和运用的复杂过程,它通常直接影响到企业的成长。在不确定性日益增大、信息不完全的现代社会中,企业家如何收集和管理有关机会和风险的信息,对资源的优化做出决策就显得格外重要。用4 I组织学习理论来分析企业家决策过程,可以发现在信息管理过程中对机会的把握和风险的控制经历了直觉、解释、整合和制度化4个阶段。

Entrepreneurial Decision-making Analysis from the Perspective of 4I Organizational Learning

Entrepreneurial decision-making,which directly affects the growth of an enterprise,is a complicated process in which entrepreneur collects,reorganizes and utilizes information.In the modern society characterized by the increasing uncertainty and incomplete information,it is important for entrepreneurs to collect and reorganize information about opportunities and risks and to make decision about optimizing resources.By adopting the theory of 4I organizational learning,the paper,analyzes entrepreneurs' decision-making process and finds that in the course of information management an entrepreneur experiences four steps,namely,intuiting,interpreting,integrating and institutionalizing,while grasping opportunities and controlling risks.