数码插画的审美特征及其成因

数码插画是现今流行文化审美价值取向的一种图像学显现，其审美特征具有明显的非理性主义倾向。具体表征为：（1）审美深度削平，表面效果强烈；（2）复制、拼贴手法明显，风格折中且缺乏范式。这种现象的成因基于日常生活审美化的艺术思潮，其背后的深层原因是消费型经济的推动。视觉文化产业化进程与数字技术的飞速发展是这种推动的具体表现，两者共同导致并强化了数字插画的非理性特征，使其总体面貌呈现出一种梦呓般的状态-含义暖昧而形象具体。

Aesthetic Characteristic and Causes of Digital Painting

Digital painting is the visualization of iconography popular in the cultural and aesthetic value orientation,its aesthetic characteristic is obviously typical of irrationalism.It is present in: 1).The aesthetic depth tends to be lessening while the surface effect is becoming stronger.2) Copy and collage techniques are very obvious,the style is eclectic and lacks paradigm.All these result from the artistic ideological trends of aestheticization in daily life,the underlying reason is the impetus of consumptive economy.Both the industralization course of video culture and the rapid development of digital technology contribute to and strengthen its irrationalism,with its overall picture ambiguous and concrete.