浅议微电影广告中的品牌传播 |
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引用本文: | 李卓,李瞳,杜倩文.浅议微电影广告中的品牌传播[J].陕西青年管理干部学院学报,2014(4):24-26. |
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作者姓名: | 李卓 李瞳 杜倩文 |
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作者单位: | 陕西青年职业学院,陕西西安710068 |
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摘 要: | 品牌对企业经营、消费者消费等有积极作用,通过广告宣传,可以提高品牌知名度、深化品牌认识和增强品牌联想。微电影是近年出现的一种电影新类型。微电影广告作为一种新兴的广告传播形式,它的发展对于品牌的传播有着积极作用。但目前微电影广告存在不足,影响了品牌传播效果,微电影广告应该更加注重品牌传播。
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关 键 词: | 微电影 广告 品牌传播 |
Learning the Brand Marketing via Advertisement in Micro Movies |
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Institution: | LI Zhuo, LI Tong, DU Qian - wen (Shaanxi Youth Vocational College, 710068, Xi′an, Shaanxi, China) |
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Abstract: | Brand proves a positive role for enterprise's management and consumers" consumption. By advertising promotion, we could improve brands'reputation, deepen brand awareness and con- solidate brand association. Micro movie is a new type film emerged in the recent years, as a burgeoning advertising media, its development plays a critical function for brands'promotion. Yet the inadequacy of micro movies" advertisement affected its communicative effect, thus the advertisement of micro movie should give more priority on brands" popularity. |
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Keywords: | Micro Movie Advertisement Brand |
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