现代＂儒商＂特征四议

在中国,＂儒商＂显然要受儒家思想影响。＂儒＂的要义,首先不在一般的文化层面,而应在较高的思想层面。然而,用＂亦商亦儒＂作为＂儒商＂的衡量标准,显然有＂求全责备＂之嫌。＂儒商＂应该是指具有儒素的商人。在其他文化背景下,同样可以产生＂儒商＂。在现代社会,＂儒商＂有新的时代特征。企业文化和社会责任是考量商人（企业家）是不是＂儒商＂的两个硬标准。

On Characteristics of Modern Confucian Businessmen

In China, ＂Confucian businessmen＂ are bound to be affected by Confucianism. The tenet of ＂Confucianism＂, first of all, lies not in general cultural level, but in ideological level. The standard of a businessmen and a Confucian combined has the hint of perfectionism. A Confucian businessman should be one possessing the essential features of a Confucian. Confucian businessmen can also come out of other cultural backgrounds. Modem Confucian businessmen bear the characteristics of the new era. Corporate culture and social responsibility are the two rigid criteria to judge whether a businessman can be called a Confucian businessman.