供给侧结构性改革视野下我国文化贸易转型发展路径

在我国文化贸易“由逆转顺”的大背景下,如何优化文化贸易结构,推进文化贸易转型发展是一个重要课题。文章从供给侧结构性改革的角度,梳理了我国文化贸易供给侧结构性改革观点的提出,分析了其重大意义,提出了供给商品结构、供给主体结构和供给渠道三个主要改革内容,并从产品创新与品牌打造、供给模式创新与外贸供应链整合、文化产业组织创新与企业创新主体作用发挥、文化治理模式创新与鼓励创新氛围营造等四个方面提出了具体的改革举措。

The development path of China's cultural trade transition from the perspective of supply-side structural reform

In the context of China''s cultural trade being "reversed", how to optimize the structure of cultural trade and promote the transition development of cultural trade is an important issue. From the perspective of supply-side structural reform, it makes clear how China''s cultural trade''s supply-side structural reform came into being, and analyzes its significance. It emphasizes the three main contents of the reform:the supply of commodity structure, supply structure and supply channels. Lastly, it puts forward specific reform measures from the four aspects of product innovation and brand building, supply mode innovation and foreign trade supply chain integration in the the cultural industry, organizational innovation and innovation of enterprise culture, and the main role of governance innovation and encourage innovation atmosphere.