大众传播与文艺产品的商品化

由于当代人们主要是通过大众媒介来接受文艺产品,故大众传播业对文艺产品产生着不可估量的影响.本文重点论述了文艺产品的商品化与大众传播的关系.认为大众传播属于商业操作,必然存在投入与产出的关系,也必然会以获取利润为最终目的,作为其产品的文艺作品也就必然要纳于这一商业模式中.笔者从大众传播的技术更新、组织机构和产业化趋势三个方面详细论述了文艺产品商品化的必然,并进而阐述了商品化带来的利弊,主张在接受并承认文艺产品商品化的基础上兴利除弊.

Commercialization of Public Propagating and Literary, Artistic Works

At present,as we accept literature and art products mainly through public media,the public propagating has an inestimable effect on the products.In this article,the author discusses the relationship between them,and thinks,belonging to commercial operating,public propagating certainly has the relationship between investing and profiting,and will take profitting as its final aim.Thus, the products will certainly return to this commercial model.The author also talks about the inevitable commercialization from three aspects:the replacement of technology,organization and imdustrilization,and makes a further study on its advantages and disadvantages,suggesting we accept the advantages and get rid of the disadvantages.