从滑雪产业图谱看中国滑雪产业发展路径

随着北京2022冬奥会的临近,中国滑雪产业进入快速发展期。通过对大众滑雪市场不同阶段发展历程的回顾以及对滑雪产业现状的数据化研究,提炼出滑雪产业图谱。结合对滑雪产业图谱的解析,提出滑雪场馆是滑雪产业的龙头、滑雪者是滑雪产业的支撑等观点。依据对滑雪产业图谱的分析,提出滑雪产业发展的三大路径,即滑雪场馆的投资、建设和运营,针对滑雪场馆提供产品和服务,以及针对滑雪者提供产品和服务等。最后结合滑雪产业发展现状即滑雪产业图谱,对滑雪产业的发展提出建设性意见。

The Development Path of China's Skiing Industry from the Perspective of Skiing Industry Map

With the approaching of the 2022 Winter Olympics in Beijing,Chinas skiing industry has entered a period of rapid development.Through the review of the development process of different stages of the public skiing market and the data research of the current situation of skiing industry,the skiing industry map is extracted.Combined with the analysis of the industrial map of skiing,this paper puts forward the views,such as skiing venues are the leader of skiing industry and skiers are the support of skiing industry and so on.Based on the analysis of the industrial map of skiing,this paper puts forward three major paths for the development of skiing industry,namely,the investment,construction and operation of skiing venues,the provision of products and services for skiing venues,and the provision of products and services for skiers.Finally,combined with the current situation of skiing industry development,that is,skiing industry map,the paper puts forward constructive suggestions for the development of skiing industry.