| 重庆永川乐和乐都主题公园客源市场分析 |
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| 引用本文： | 颜 珂,王 进,邓仁静.重庆永川乐和乐都主题公园客源市场分析[J].重庆文理学院学报,2015,34(4):129-132. |
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| 作者姓名： | 颜 珂 王 进 邓仁静 |
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| 作者单位： | 重庆文理学院 旅游学院， 重庆 永川 402160;重庆文理学院 旅游学院， 重庆 永川 402160;重庆昌辉旅游发展服务机构 重庆 400060 |
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| 摘 要： | 旅游客源市场结构分析是主题公园类景区旅游开发和市场营销工作的重要基础。本文采用问卷调查方法，对乐和乐都客源市场的基本特征、时间结构及旅游者类型进行了调研分析，提出了乐和乐都主题公园度假群未来客源市场开拓的开发策略。
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| 关 键 词： | 乐和乐都 客源市场 调研 分析 |
Analysis on Tourist Market of Locajoy Theme Park in Yongchuan of Chongqing |
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| YAN Ke,WANG Jin and DENG Renjin.Analysis on Tourist Market of Locajoy Theme Park in Yongchuan of Chongqing[J].Journal of Chongqing University of Arts and Sciences,2015,34(4):129-132. |
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| Authors: | YAN Ke WANG Jin and DENG Renjin |
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| Institution: | Tourism College, Chongqing University of Arts and Sciences, Yongchuan Chongqing 402160, China;Tourism College, Chongqing University of Arts and Sciences, Yongchuan Chongqing 402160, China;Changhui Tourism Development Service Organization, Chongqing 400060, China |
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| Abstract: | The analysis of the tourist market structure is important base to the tourism exploration and marketing of theme park. The essential characteristics and time structure as well as the type of tourists have been investigated by questionnaire in this article in order to give suggestion to the future development of tourist market of Locajoy theme park. |
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| Keywords: | Locajoy tourist market investigation analysis |
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