The use of strategic planning techniques in the United Kingdom |
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Authors: | LA Wills JE Beasley |
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Affiliation: | Imperial College, London, UK |
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Abstract: | In this paper some of the techniques available for strategic planning are reviewed. Four techniques are presented, the experience curve, the growth-share matrix, the directional policy matrix and the PIMS program. The results of a survey into the use of these techniques in the United Kingdom are also presented. |
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