Modelling and measurement in retailing practice

The retailing sector has traditionally attracted the attention of economists and marketing specialists but only comparatively recently, at least in the UK, have management scientists become involved. Yet there is much of a measurement and modelling character in retailing to which the management scientist can contribute most usefully. This paper examines two areas of major practical importance to retailers: labour productivity, store location and size. Basic measurement and the establishment of standards can lead to considerable performance improvements in the first area. The second problem area is strategic rather than operational in essence and lends itself to either mathematical modelling or empirical techniques or to a combination of the two approaches.