网红裹挟下大学生思想政治教育的危机、契机与转机

网红作为一种极具时代性的新兴文化现象,对大学生思想政治教育产生了双重影响.在网红现象的裹挟下,去中心性易引起教育主体的地位边缘化,泛娱乐性易致使教育客体的思想紊乱化,高交互性易引起传统介体的实效弱化,泛商业性易导致教育环体的境况复杂化.同时,网红现象也强化了教育者的主体素质、调动了受教育者的积极性、增进了教育介体的时代感并增强了教育环境的互通性.大学生思想政治教育应当革新教育主体的育人理念与方式,增强教育客体的自我约束力,运用网络弘扬社会主义核心价值观,整合多方力量优化教育环境,以增进大学生思想政治教育的育人实效.

Crisis, Opportunity and Turnaround of Ideological and Political Education of College Students

Internet celebrity, as a new and emerging cultural phenomenon, has a double impact on the ideological and political education of college students. Under the influence of the internet celebrity phenomenon, decentralization is easy to cause the marginalization of the status of the education subject. Pan-entertainment tends to disturb the ideology of the education object, and high interactivity tends to weaken the effectiveness of traditional mediators. Pan-commerciality easily complicates the situation of the educational environment. At the same time, the Internet celebrity phenomenon has also strengthened the educator''s subjective quality, mobilized the enthusiasm of the educated, enhanced the sense of the times of the educational mediator and enhanced the interoperability of the educational environment. The ideological and political education of college students should reform the educational concepts and methods of the education subject, enhance the self-restraint of the education object, use the network to promote the core values of socialism, integrate multiple forces to optimize the educational environment, and enhance the effectiveness of the ideological and political education of college students.