试论全媒体时代的新闻叙事与舆论引导

“万众皆媒、万物皆媒”的全媒体时代正在改变着新闻叙事的生产形态,也改变着舆情格局。新闻叙述者开始了第一人称与叙事声音公开的转向;新闻叙事逻辑转向以“屏幕”为取向的复合序列;新闻叙事接受者成为沉浸人。正确认知当下舆论情境与新闻叙事特征,主动选择新闻叙事策略,通过以主观达客观、以公开达隐藏、以场景代时序等方式,不断提高新闻舆论传播力、引导力、影响力、公信力,巩固壮大主流思想舆论。

News narration and public opinion guidance in omni-media era

The omni-media era of "everyone is a media, everything is a media" is changing the production form of news narration and also changing the pattern of public opinion. News narrators started the change to the first-person perspective and narrative voice; the news narrative logic turned to a composite sequence oriented to the "screen"; the news narrative receiver became an immersive person. It is suggested that we correctly recognize the current public opinion situation and news narrative characteristics, actively choose news narrative strategies, and continuously improve the dissemination, guidance, influence, and credibility of news public opinion through subjective to objective, open to hidden, and scene to replace time-based methods, in order to consolidate and strengthen mainstream thoughts and public opinion.