| 攀西经济区康养旅游发展现状SWOT分析及策略选择 |
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| 引用本文： | 周雪娟,张国洁,周 菊.攀西经济区康养旅游发展现状SWOT分析及策略选择[J].西昌学院学报(社会科学版),2020,32(4):71-75. |
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| 作者姓名： | 周雪娟 张国洁 周 菊 |
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| 作者单位： | 西昌民族幼儿师范高等专科学校，四川 西昌 615000 |
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| 基金项目： | 四川省哲学社会科学重点研究基地——攀枝花学院中国攀西康养产业研究中心科研项目：攀西经济区加快区域协同发展打造国际阳光康养旅游目的地对策研究（PXKY-YB-202019）。 |
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| 摘 要： | 攀西地区作为典型跨区域经济区，应充分运用自身康养资源禀赋优势，完善区域协同发展机制，努力发展特色阳光康养旅游。采用SWOT分析法，对攀西经济区康养旅游的发展现状进行专题探讨，提出建立特色名片丰富康养宣传、完善区域协同发展机制、优化政府调控机制、搭建专业人才集聚平台、加快康养旅游硬环境建设五项发展策略。
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| 关 键 词： | 攀西经济区 康养旅游发展 SWOT 策略 |
SWOT Analysis and Strategy Choice for Current Development of Health Tourism in Panxi Economic Region |
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| ZHOU Xuejuan,ZHANG Guojie,ZHOU Ju.SWOT Analysis and Strategy Choice for Current Development of Health Tourism in Panxi Economic Region[J].Journal of Xichang College :Social Science Edition,2020,32(4):71-75. |
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| Authors: | ZHOU Xuejuan ZHANG Guojie ZHOU Ju |
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| Institution: | Xichang Ethnic Kindergarten Teachers College, Xichang, Sichuan 615000, China |
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| Abstract: | Panxi region, as a typical trans-regional economic region, should make full use of its own advantageous health resources to improve the regional coordinated developmentmechanism, and strive to develop its health tourismcharacteristic of the sunshine resource. In this paper weadopt SWOT analysis to discuss the current health tourism development in Panxi economic region, and propose fivestrategies based on our findings: to develop distinctive brands to spread the fame ofhealth tourism, to improve regional coordinated development mechanism, to improve government regulation mechanism, to buildplatforms forprofessional talentspooling, and to speed up development ofhardware facilities for health tourism in Panxi region. |
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| Keywords: | Panxi Economic Region health tourism development SWOT strategy |
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