From Market to State Networking: The Case of a Norwegian Voluntary Organization |
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Authors: | Olav Helge Angell |
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Institution: | (1) Diakonhjemmet University College, Oslo, Norway |
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Abstract: | The purpose of this paper is to demonstrate and explain how a Norwegian voluntary, faith-based organization—the Gospel Centre
of Norway (Pinsevennenes Evangeliesenter)—successfully substituted a “network” for “market” strategy vis-à-vis the public sector in order to obtain organizational
legitimacy and financial security. During the first decade of its existence it obtained a unique position in its relationship
with the state, as a separate item in the budget of the Ministry of Health and Social Affairs. The organization operates in
the field of substance abuse rehabilitation, i.e., in a situation where instrumental effectiveness is difficult to assess.
In such a situation ritual or other institutional criteria may replace effectiveness criteria and impression management is
shown to be a successful strategy. Attention is paid to the relevant environmental conditions under which this organizational
change of strategy was successful.
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Keywords: | Public sector Market Network Faith-based organizations Impression management Interorganizational relationships Norway |
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