A Comparison of Address-Based Sampling (ABS) Versus Random-Digit Dialing (RDD) for General Population Surveys

Valid and reliable public health data are becoming more difficultto obtain through random-digit dial (RDD) telephone surveys.As a result, researchers are evaluating different survey designs(i.e., sampling frame and survey mode combinations) as complementsor alternatives to RDD. Traditionally, mail surveys of the generalpublic have been limited due to a lack of a complete samplingframe of households. Recent advances in electronic record keeping,however, have allowed researchers to develop a sample from aframe of addresses (e.g., the U.S. Postal Service Delivery SequenceFile, which appears to provide coverage which rivals or possiblyexceeds that obtained through RDD sampling methods). To testthe use of this frame for surveying adults aged 18 years andolder across a wide geographic area, a pilot study was conductedas part of the 2005 Behavioral Risk Factor Surveillance System(BRFSS). The pilot compared use of a traditional, RDD telephonesurvey methodology to an approach using a mail version of thequestionnaire completed by a random sample of households drawnfrom an address-based frame. The findings indicate that themail survey approach can achieve higher response rates in low-response-ratestates (<40%) than RDD (particularly when two mailings aresent). Additionally, the address frame with mail survey designprovides access to cell phone only households and offers costsavings over the telephone approach. The resulting sample, however,significantly overrepresents non-Hispanic whites and peoplewith higher levels of education.