| 创建品牌在高职院校发展中的重要性 |
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| 引用本文： | 许丛梅.创建品牌在高职院校发展中的重要性[J].吉林工程技术师范学院学报,2007,23(4):61-62. |
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| 作者姓名： | 许丛梅 |
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| 作者单位： | 吉林省教育厅贷款工作办公室,吉林,长春,130013 |
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| 摘 要： | 创立教育品牌,基础是教育质量,关键是办学特色。教育质量取决于教育定位、教育理念、专业特色、师资队伍和管理水平。高职教育特色是努力培养适应生产、建设、管理、服务第一线需要的德、智、体、美全面发展的高等技术应用型专门人才。创立高职教育品牌是实现每一所高职院校生存与发展的重要战略。
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| 关 键 词： | 品牌 高职教育 办学理念 专业特色 |
The importance of creating brand in the development of higher vocational schools |
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| XU Cong-mei.The importance of creating brand in the development of higher vocational schools[J].Journal of Jilin Teachers Institute of Engineering and Technology(Natural Sciences Edition),2007,23(4):61-62. |
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| Authors: | XU Cong-mei |
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| Abstract: | If we want to create education brand the education quality is the basis,and the feature is the key factor.The article regards that it's the important stratege for every higher vocational schools to create brand of higher uncational education. |
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| Keywords: | brand higher vocational education idea of running school unique feature of specialty |
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