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自媒体在大学生思想政治教育中的运用
引用本文:沈媛媛,杜伟泉. 自媒体在大学生思想政治教育中的运用[J]. 南京邮电大学学报(社会科学版), 2014, 16(4): 120-124
作者姓名:沈媛媛  杜伟泉
作者单位:南京邮电大学校长办公室,江苏南京,210023
基金项目:南京邮电大学思想政治教育校级规划项目“校园博客、微博和网上互动社区建设与网络思想政治教育方式创新研究”(xc212014);江苏省教育系统党建研究会课题“自媒体生态下的高校校园网络舆论的形成与引导机制研究”(2013JYDJLX-YB05017)
摘    要:自媒体具有平民化、个性化、易操作、交互强、传播速度快、把关机制弱化、信息良莠不齐等特点,它的广泛应用,深刻影响了大学生的学习和生活方式,给大学生思想政治教育带来了挑战和机遇。运用自媒体进行思想政治教育能够促进老师与学生的信息沟通,增强思想政治教育的效果,但是也存在一定局限性,要与其他教育方式有机结合,才能更好地发挥作用。运用自媒体进行大学生思想政治教育要坚持正确导向、民主参与、贴近学生实际、协同运用各类资源的原则。

关 键 词:自媒体  思想政治教育  媒介依存  教育渠道

Application of We Media in ideological and political education for college students
SHEN Yuanyuan , DU Weiquan. Application of We Media in ideological and political education for college students[J]. Journal of Nanjing University of Posts and Telecommunications(Social Science), 2014, 16(4): 120-124
Authors:SHEN Yuanyuan    DU Weiquan
Affiliation:( President' s Office, Nanjing University of Posts and Telecommunications, Nanjing 210023, China)
Abstract:We Media is characterized by popularity, individualism, easy operation, full interaction, quick transmission, weak control and diversified information. The extensive application of We Media has made a profound impact on university students' learning and lifestyle, and brought challenges and opportunities for students' ideological and political education. The use of We Media in ideological and political education has brought a better communication between teachers and students and good education effects. However, certain limitations remain. Only by combining with other teaching methods, and adhering to the principles of good guidance, democratic participation, meeting students' real needs and jointly tapping different resources can it play a better role.
Keywords:We Media  ideological and political education  mediadependent  education channel
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