感性整体与反思整体——麦克卢汉、海德格尔与维科的互文阐释

如今麦克卢汉已经成为我们理解媒介社会的一把钥匙,这把钥匙具体说就是对媒介技术的感性视角。文章以麦克卢汉对海德格尔的一次援引为研究对象,并延及维科的＂复归＂思想,其主线是展示麦克卢汉对感性视角的运用,这个视角的特点是对整体性的寻找。文章在对维科＂复归＂思想的讨论中,区别了两种整体性：感性整体和反思整体。麦克卢汉追求的是前者,而非后者,因而其价值取向是人文主义,但这是被电子媒介所更新了的人文主义。

Perceptive Totality and Reflective Totality---An inter-textual study of McLuhan,Heidegger and Vico

McLuhan is now widely regarded as a key to open the secrets of the media society. This key is the perspective of per- ception concerning media technology. Dealing with McLuhan＇s reference to Heidegger and his interpretation of Heidegger in the context of Vico＇s theory of ＂ricorsi＂, this article is intended to expose how McLuhan employs the perceptive perspective that aims at a totality. In its discussion of Vico＇s conception ＂ricorsi＂, a distinction is made sharply between perceptive totality and reflective totality. What McLuhan looks for desperately is the former but not the latter, and in this sense, McLuhan＇s value-orientation is humanism, but which is updated by electronic media.