| 语用学视角下店铺名称的顺应论研究——以株洲市为例 |
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| 引用本文： | 刘琴.语用学视角下店铺名称的顺应论研究——以株洲市为例[J].湖南工业大学学报（社会科学版）,2014,19(6):112-115. |
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| 作者姓名： | 刘琴 |
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| 作者单位： | 湖南工业大学 外国语学院 |
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| 基金项目： | 2014年株洲市社科联课题“株洲市店铺名称的语言学研究”（ZZSK14084） |
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| 摘 要： | 与传统店铺名称的研究不同，语用学视角认为店铺的命名是商家与顾客的隐形对话，其命名的过程是与语境相互顺应的结果，是顺应语言现实、顺应文化、顺应心理的过程。求大心理、盼吉心理、趋利心理等顺应体现在音、形、义几个层面。
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| 关 键 词： | 店铺命名 顺应论 语言现实 |
| 收稿时间： | 5/5/2014 12:00:00 AM |
The Adaptation Study of Shop Names
in Zhuzhou City from Perspective of Pragmatics |
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| LIU Qin.The Adaptation Study of Shop Names
in Zhuzhou City from Perspective of Pragmatics[J].Journal of Hunan University of Technology(Social Science Edition),2014,19(6):112-115. |
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| Authors: | LIU Qin |
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| Institution: | School of Foreign Languages,Hunan University of Technology |
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| Abstract: | Different from the traditional study of Shop names, the pragmatic study of shop names believes that the naming action is actually the discourse between the customer and the shop. The naming process is the co-adaptation between the shop and the context. The adaptation happens at the several levels of phonetics phonology and morphology. The choosing of the shop name is the result of adaptation to the language reality, culture and mind. |
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| Keywords: | shop name adaptation language reality |
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