理解媒介生态学

如何理解媒介生态学的生态学范式是媒介生态学研究的关键所在。媒介生态学绝不像一些理论家所认为的是一种概念运用词不达意导致的歧义和误会。也不像一些理论家理解的那样仅仅是一种比附性的隐喻。所谓的媒介生态学内部并非铁板一块,思想观点频现差异,多有龃龉。不同代系、学派、学者间也不尽相同。其中,刘易斯·芒福德的技术生态学、麦克卢汉的媒介感知影响论、哈罗德·伊尼斯的媒介偏向论、罗伯特·洛根的媒介生态系统论、尼尔·波斯曼的媒介环境论、保罗·莱文森的媒介进化论尤其引人瞩目,堪称是媒介生态学的几种典型类别。生态学范式贯穿于整个媒介生态学研究之中,媒介影响着生物生态、社会生态、文化生态是众多媒介生态学家的共识。

Understand Media Ecology

How to understand the ecological paradigm of media ecology is the key to media ecology research. Media ecology is not like some theorists think that is a kind of concept using the ambiguity caused by the ambiguity and misunderstanding. It is not an analogy metaphoreither either. As a matter of fact, the media ecology is not monolithic, there are many differences in different generations, schools and theorists. There are several typical categories media ecology, such as Lewis Mumford on Tech-ecology, Harold Innis on the bias of communication, Robert Logan on Media Ecological System, Neil Postman on Media Environment and Paul Levinson on Media Evolution. Similarly, Herbert Mcluhan focuses on the influence of media on perception. Ecology paradigm goes throughout the media ecology research. That media is affecting every aspect of human life, including media ecology, social ecology and cultural ecology, which is a general agreement for media ecologists.