| 从认知语用推理视阈管窥广告英语翻译 |
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| 引用本文： | 王奂.从认知语用推理视阈管窥广告英语翻译[J].太原理工大学学报(社会科学版),2010,28(4):74-76. |
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| 作者姓名： | 王奂 |
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| 作者单位： | 太原理工大学外国语学院,山西太原030024 |
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| 摘 要： | 随着经济全球化的发展，广告翻译在国际交流中的作用显得越来越重要。文章从关联理论的认知语用推理视角出发，结合熊学亮的单项语境推导模式解读广告英语翻译，从而为广告英语翻译实践提供了理论依据。
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| 关 键 词： | 认知语境 广告英语翻译 认知语用推理 |
Interpretation of Advertising English Translation from the Perspective of Cognitive Pragmatic Inference |
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| WANG Huan.Interpretation of Advertising English Translation from the Perspective of Cognitive Pragmatic Inference[J].Journal of Taiyuan University of Technology(Social Sciences Edition),2010,28(4):74-76. |
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| Authors: | WANG Huan |
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| Institution: | WANG Huan (Foreign Language College of Taiyuan University of Technology , Taiyuan Shanxi 030024,China) |
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| Abstract: | With the development of globalization, advertising translation has become more and more important in international communication. This thesis tries to interpret advertising English translation from the perspective of cognitive pragmatic inference of relevance theory, explores the pragmatic nature of advertising translation, and throws light on advertising English translation on the basis of Xiong Xueliang＇s model. |
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| Keywords: | cognitive context advertising English translation cognitive pragmatic inference |
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