| 媚俗传播的受众心理分析 |
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| 引用本文： | 杨桃莲. 媚俗传播的受众心理分析[J]. 渤海大学学报(哲学社会科学版), 2003, 25(5): 78-80 |
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| 作者姓名： | 杨桃莲 |
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| 作者单位： | 华中师范大学,文学院,湖北,武汉,430079 |
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| 摘 要： | 在市场竞争日益白热化的今天,媚俗传播可谓异彩纷呈,这在很大程度上取决于受众的猎奇、窥私、攻击、“小玩艺儿化”心理。但作为社会环境的守望者,媒体不能一味迎合受众的心理需求,而应提供高于受众需求的信息,以净化社会风气,促进人类进步。
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| 关 键 词： | 媚俗传播 猎奇 窥私 攻击 " 小玩艺儿化" |
| 文章编号： | 1001-6333(2003)05-0078-03 |
| 修稿时间： | 2003-01-14 |
Psycho-analysis of Recipients in Low Interest Media |
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| YANG Taolian. Psycho-analysis of Recipients in Low Interest Media[J]. Journal of Bohai University:Philosophy and Social Science Edition, 2003, 25(5): 78-80 |
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| Authors: | YANG Taolian |
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| Abstract: | Today under fierce market competition, there are various forms of low interest media,which is due to the recipients' curiosity,peeping tendency,provocation and "not- take- it very serious"psychology. However, the media cannot always cater to the recipients' taste with low interest things,and it should supply the recipients with noble information so as to clean the. social atmosphere and make human beings advanced. |
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| Keywords: | low interest media,curiosity,peeping tendency," not - take - it - very - serious" psychology, |
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