| 我国老年报刊的现状及发展策略——以四川《晚霞报》与《晚霞》杂志为例 |
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| 引用本文： | 刘波维.我国老年报刊的现状及发展策略——以四川《晚霞报》与《晚霞》杂志为例[J].成都大学学报(社会科学),2009(3):82-84. |
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| 作者姓名： | 刘波维 |
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| 作者单位： | 绵阳师范学院,宣传部,四川,绵阳,621000
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| 摘 要： | 以四川地区的《晚霞报》和《晚霞》杂志为例,认为我国老年报刊拥有很大的市场基础,并在分析读者受众群变化的基础上探讨我国老年报刊如何从读者的需求出发办好。
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| 关 键 词： | 老年报刊 受众 平民化 |
The Status Quo & Development Strategies of Elderly Journals in China |
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| Liu Bowei.The Status Quo & Development Strategies of Elderly Journals in China[J].Journal of Chengdu University (Social Science),2009(3):82-84. |
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| Authors: | Liu Bowei |
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| Abstract: | Taking Wanxia journals of Sichuan as an example,this paper holds that elderly journals in China boast a great market potential and sound development trend,and based on the analysis of the changes of their readers probes into ways to run wll elderly journals so as to satisfy the need of the readers. |
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