An examination of the role of online social media in journalists’ source mix |
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| Authors: | Ruthann Weaver Lariscy Elizabeth Johnson Avery Kaye D Sweetser Pauline Howes |
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| Institution: | aDepartment of Advertising & Public Relations, Grady College, The University of Georgia, USA;bThe University of Tennessee, USA;cKennesaw State University, USA;dThe University of Georgia, USA |
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| Abstract: | Using telephone surveys of business/financial journalists in the United States (n = 200), this research investigates the agenda-building role of social media content in journalists’ work. Understanding that more non-public relations content from user-generated and social network sites, like YouTube and Twitter, are fast becoming resources for journalists to get story ideas, break scandals, and find sources, we began this scholarly work to determine the frequency of such uses of social media. Overall, findings indicate very little use of social media by these business journalists. Results and implications for public relations practitioners are discussed in detail. |
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| Keywords: | Social media Public relations Practitioner Agenda building Information subsidy Journalist Business |
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