汽车共享的创新运营要素研究

为了在中国的城市交通发展中推广汽车共享模式，结合国外的成功案例分析了汽车共享运营要素。分析认为，在汽车使用过程中，汽车共享公司应当注意消费者的需求层次和心理感受，还要体现公平；要尽可能地提供多元化的车型、合适的会员与车辆比率、车辆的日常保养和意外事故保障机制；政府提供支持性的停车政策，汽车共享公司提供合理的停车网点。通过智能卡、车载监控管理系统等技术保障了共享汽车使用便捷性和车辆安全性。

Innovative operation elements of car sharing

To promote the operation mode of car sharing in the development of city traffic in China, based on the successful examples abroad, operation elements of car sharing are analyzed. The analysis indicates that in the use of cars, car sharing companies should not only pay attention to the consumers＇ hierarchy of needs and feelings, but also guarantee the fairness; they should provide a wide range of cars, have well behaviored memebers and proper ratio of members and cars, provide daily maintenance for cars and guarantee system for accidents. Government provides support policy for parking and car sharing companies provide reasonable parking lots. The smart card, the car monitoring management system ean guar- antee the convenience and safety of car sharing.