城市旅游竞争力定量评价与差异分析的实证研究——以山东省胶东半岛沿海城市为例

旅游竞争力的强弱是城市旅游业能否持续保持良好发展势头的关键。山东省胶东半岛沿海城市群旅游资源丰富,但是该地区内各城市间的旅游竞争力却良莠不齐。如何缩小胶东半岛各沿海城市间旅游业发展的差距,已成为一个重大的现实问题。山东省胶东半岛沿海城市的特点,构建了沿海城市旅游竞争力评价指标体系,运用层次分析法确定各指标的权重,定量评价该地区各城市的旅游竞争力状况,以便更好地分析了各城市间旅游竞争力存在的差异。

Demonstration Research on Quantitative Evaluation and Disparity of Urban Tourism Competitiveness——A Case Study of the coastal cities in Jiaodong Peninsula of Shandong Province

Tourism competitiveness is the key for a city to maintain a good momentum of development.The coastal city group in Jiaodong Peninsula of Shandong Province is rich in tourism resources,but tourism competitiveness of the cities within this area is different.Therefore,how to bridge the gap of the development of tourism of the whole Jiaodong Peninsula coastal city group has become a significant practical issue.Based on the characteristics of the coastal cities in Jiaodong Peninsula,the author establishes an assessment index system of urban tourism competitiveness of the coastal cities in Jiaodong Peninsula and then defines the ratio of each assessment index by choosing Analytical Hierarchy Process as a key method.By making a quantitative assessment of urban tourism competitiveness of these coastal cities,the author analyzes the disparity of tourism competitiveness of these coastal cities.