公共关系沟通文章的特点及撰拟要求

公共关系沟通文章是公共关系的主要沟通手段之一.从文章学角度看,公共关系沟通文章属实用类文章,但它同其他类实用文章比,具有沟通对象的复杂性、撰拟方式的灵活性、沟通目的的隐蔽性、沟通信息的多层次性以及明白、晓畅、轻松的语言风格等公关文体的特点.因而,要求公共关系人员必须注意分析公众,针对不同的公众传递不同的信息,采用不同的文章体式,并且避免直接暴露行文目的,尽可能用明白、晓畅、轻松的语言巧妙地实现与公众的沟通.

The characteristics and compiling requirements about articles on communication of public relations

Articles on the communication of public relations is one of the primary means to communicate.From the view of composition,such kind of writing belongs to the practical one.But compared with other kinds of practical articles,it is featured in the complexity of its readership,the flexibility of arranging style,the invisibility of communicating purpose,multihierachy of communicating information as well as its clear,fluent,light language writing style and so on.Therefore,it requires that PR persons analyse the characteristics of the public.For different people convey different information,adopt different types of writing and avoid revealing its writing purpose directly.They require language that is as clear,fluent and light as possible and succeed in the communication with the public in a skillful way.