Social factors in facial display and communication: A reply to Chovil and others

This paper discusses the Chovil (1991) study, questioning the assumption that the notion of facial display as communication is incompatible with that of facial display as readout of motivational/emotional response. It is argued that (a) the Chovil paper oversimplifies the view of the competition; (b) social factors can facilitateor inhibit expression depending upon the nature of the emotion being expressed and the expressor's personal relationship with the other; and (c) social factors produce strong social emotions, so that any manipulation of sociality must also manipulate emotion.Preparation of this paper was supported in part by NIMH grant MH-40753 to Ross Buck, and by the University of Connecticut Research Foundation.