“隐形冠军企业”研究:战略逻辑、经营模式与关键成功要素

"隐形冠军企业"的存在和发展是一个独特而普遍的现象。独特性在于其具有很强的国际市场竞争力而又不广为人知;普遍性在于其在很多国家和地区大量存在。隐形冠军企业的成功主要可以归纳为以下几方面:第一,明确而一致的战略逻辑;第二,独特而有效的经营模式;第三,注重自身经营品质和强调与客户的互动关系。对我国许多中小企业而言,应当学习和借鉴隐形冠军企业的战略逻辑,在技术创新和市场开拓等方面进行互动整合,把在全球化经营过程中获得领先市场地位作为企业的重要战略目标。

On hidden champion enterprises:strategic logic,business model and critical success factors

The hidden champion enterprise is a particular and prevalent phenomenon. Its particularity lies in that it is both competitive and unknown to many people; its prevalence is reflected by the wide existence of such enterprises in many countries and areas. This paper analyses the strategic logic, business model and critical success factors of these champion enterprises, hoping to provide some enlightenment for China’s small and medium enterprises.