反常规的设计与设计的反常规--试论图形创意中的反常规设计

逆向思维是图形创意设计的一种创新手段,它所创造的反常规图形不仅在视觉生理、心理上给观者带来强烈的震撼,而且为图形设计拓宽了想像空间,最终达到准确而深刻地传达信息的目的.常用的反常规的设计手法有图形悖论、荒诞怪异、图底反转共生、解构重组等.

Unconventional Design and Design's Unconventionality -- A Discussion of Unconventional Designs in Graphics

Through the discussion of several unconventional methods such as absurd graphics, fantastic graphics, intergrowth graphics, deconstruction and reorganization in designing unconventional graphics, as well as the cognition of themes and implications, this paper tries to clarify that converse thinking is a kind of innovational method in the original designs of graphics. The unconventional graphics created this way will not only shock the audience but also widen the imaginational space for graphics design and finally reach the aim of transferring information, exactly and profoundly.