| 对当前企业价格战的观察与思考 |
| |
| 引用本文： | 王华东,徐运红,张永红.对当前企业价格战的观察与思考[J].河北工程大学学报(社会科学版),2004,21(1):111-113. |
| |
| 作者姓名： | 王华东 徐运红 张永红 |
| |
| 作者单位： | 1. 河北工程学院,河北,邯郸,056038
2. 河北省曲周职教中心,河北,曲周,057250 |
| |
| 摘 要： | 以降价为主要特征的价格战是买方市场的必然产物,其作用具有两面性,既有积极的一面,又有消极的一面,当前企业间的价格战已陷入恶性竞争的泥潭,弊多利少,应加遏制。价格战并非企业竞争的唯一方式,运用成功必须具备一定的条件,本文重点探讨了价格战的适用条件及企业和政府的应对策略。
|
| 关 键 词： | 价格战 必然性 作用 策略 |
| 文章编号： | 1008-9896(2004)01-0111-03 |
| 修稿时间： | 2003年12月10 |
Observation and consideration of current price war among enterprises |
| |
| Authors: | WANG Hua-dong XU Yun-hong ZHANG Yong-hong |
| |
| Institution: | WANG Hua-dong~1,XU Yun-hong~1,ZHANG Yong-hong~2 |
| |
| Abstract: | Price war characterized by reducing price is on inevitable result of the buyer market, and its function has two sides ,the positive and the negative. Price war happened among enterprises has sunk into bad competition, which brings less advantages so it should be suppressed. Price war is not a unique way of competition, and enterprises success should be based on certain conditions.The article studies the practical conditions for price war and strategies that both enterprises and government take. |
| |
| Keywords: | price war inevitability function strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
