| 当代大学生消费形态研究的路径与方法 |
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| 引用本文： | 徐磊.当代大学生消费形态研究的路径与方法[J].北京社会科学,2011(2):42-45. |
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| 作者姓名： | 徐磊 |
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| 作者单位： | 浙江外国语学院,国际工商管理学院,杭州,310012 |
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| 基金项目： | 浙江省教育科学2009年度规划研究重点课题 |
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| 摘 要： | 当代大学生是具有巨大消费潜能的群体,并正在显示出其日益强大的消费实力与影响力。在对近二十年来该领域的相关研究内容进行系统回顾与述评的基础上,本文尝试提出并论证了从消费者行为学角度来搭建一个研究框架,以促进各相关学科的横向合作研究,推进大学生消费形态研究的深入发展。
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| 关 键 词： | 大学生消费 消费形态 后现代 研究框架 |
Sample-research Approaches on Postmodern College Students' Consumption Pattern |
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| XU Lei.Sample-research Approaches on Postmodern College Students' Consumption Pattern[J].Social Science of Beijing,2011(2):42-45. |
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| Authors: | XU Lei |
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| Institution: | XU Lei(International Business Administration College,Zhejiang Education Institute,Hangzhou 310012,China) |
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| Abstract: | The post-modern college students,born in 1990 's and mainly the second only-child generation,are a special mass with great consumption potential.Though they are showing their increasingly strong consumption and influential power,the academic circle hasn't yet made a systematic sample-research on their consumption pattern.This article,based on the research content of this field during the late two decades,first points out the necessity of carrying such a study,then it proposes to establish a research frame f... |
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| Keywords: | college students’consumption consumption pattern post-modern research frame |
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