| 英语广告语的语言特征 |
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| 引用本文： | 邹欣欣.英语广告语的语言特征[J].云梦学刊,2003,24(6):119-121. |
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| 作者姓名： | 邹欣欣 |
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| 作者单位： | 岳阳广播电视大学,湖南,岳阳,414000 |
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| 摘 要： | 英语广告的语言在词汇、句法、篇章上有其独特的语言特点,从语言的意义、风格以及功能去分析,可以发现广告英语的共性以及广告英语在不同类型广告中的特殊性。
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| 关 键 词： | 广告英语 词汇 句法 篇章 相同点 不同点 |
| 文章编号： | 1006-6365(2003)06-0119-03 |
| 修稿时间： | 2003年9月11日 |
AN ANALYSIS OF LANGUAGE FEATURES IN ENGLISH ADVERTISING |
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| ZOU Xin-xin.AN ANALYSIS OF LANGUAGE FEATURES IN ENGLISH ADVERTISING[J].Journal of Yunmeng,2003,24(6):119-121. |
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| Authors: | ZOU Xin-xin |
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| Abstract: | This pape r presents an analytical study of the language features of English advertisements at lexical, syntactic and discourse levels. In order to conduct a data-driven s tudy, the author builds a corpus of some English advertisements. Similarities a nd differences in advertising language features can be summarized and possible r easons will be given in the light of the meaning and function of language. In t he analysis, examples from the corpus will be given; figures, tables and graphs will also be offered to make the paper understandable and persuasive. |
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| Keywords: | English advertisements lexical syntactic discourse similarities differences |
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