How Perceived Costs and Benefits of Initial Social Media Participation Affect Subsequent Community-Based Participation |
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Authors: | Ihm Jennifer Lee Sangeun |
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Affiliation: | 1.School of Media and Communication, Kwangwoon University, 20 Kwangwoon-ro, Nowon-gu, Seoul, 01897, Republic of Korea ;2.Department of Digital Image, Sangmyung University, 20 Hongjimun 2-gil, Jongno-gu, Seoul, 03016, Republic of Korea ; |
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Abstract: | VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations - Focusing on the low-cost nature of social media participation, previous studies have described social media as providing... |
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