The Role of Development Oriented Non-Governmental Organizations in Creating Shared Value in the Educational Sector of Ghana: The Mediating Role of Basic Needs |
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Authors: | Sadick Mohammed Abubakari Li Wenyuan Musah Abdul-Aziz Ibn Akeji Alhassan Abdul-Rasheed Alolo Khan Hira Salah Ud din |
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Institution: | 1.Department of Marketing, School of Management, Jiangsu University, 301 Xuefu Road, Zhenjiang, Jiangsu, People’s Republic of China ;2.Department of Statistics, Tamale Technical University, E/R, Northern Region, P. O. Box 3, Tamale, Ghana ;3.Department of Marketing, Tamale Technical University, E/R, Northern Region, P. O. Box 3, Tamale, Ghana ; |
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Abstract: | This paper employed a structural equation modeling technique to investigate how Development Oriented Non-Governmental Organizations (DONGOs) could complement government efforts through the concept of shared value creation in the educational sector of Ghana. To address this objective, we analyzed whether DONGOs could create shared value by pursuing both social and economic objectives and also how the growing basic needs of education could influence these relationships. The study concluded that basic needs fully mediate social value to shared value and partially mediate economic value to shared value. Moreover, the study revealed that economic value to shared value creation is statistically significant and also demonstrated a positive and significant relationship between social value and shared value. The results further indicate that basic needs have a positive and significant relationship with shared value. |
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