| 广州国际会展旅游发展探讨 |
| |
| 引用本文： | 陈文君.广州国际会展旅游发展探讨[J].广州大学学报(社会科学版),2004,3(4):58-62. |
| |
| 作者姓名： | 陈文君 |
| |
| 作者单位： | 广州大学,旅游学院,广东,广州,510091 |
| |
| 摘 要： | 文章论述了国际会展旅游的特点 ,分析了广州发展国际会展旅游的条件 ,在此基础上提出了几条加快广州国际会展旅游发展的战略措施 ,即“一体化”建设、强强联合、创特色、上品牌、市场化运作、加强宣传、商旅互动、人才培训教育
|
| 关 键 词： | 广州 国际会展旅游 发展战略 |
| 文章编号： | 1671-394X(2004)04-0058-05 |
| 修稿时间： | 2004年1月5日 |
Development strategy of international convention & exhibition related tourism in Guangzhou |
| |
| CHEN Wen-jun.Development strategy of international convention & exhibition related tourism in Guangzhou[J].Journal of Guangzhou University(Social Science Edition),2004,3(4):58-62. |
| |
| Authors: | CHEN Wen-jun |
| |
| Abstract: | On the basis of a presentation of international convention & exhibition related tourism, this paper analyzes the support elements needed for developing international convention & exhibition related tourism in Guangzhou and suggests a number of strategies for facilitating the move, i.e. integral construction, integration of quality resources, creation of specialties, development of brand-name products, market oriented operation, strengthening of publicity, interaction between business and tourism, and human resource training. |
| |
| Keywords: | Guangzhou international convention & exhibition related tourism development strategy |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
