网络经济时代的商务模式变革与知识管理

企业组织基于信息的竞争优势正向基于知识创造的优势转移，如何根据商务环境的变化调整战略和商务模式是所有企业组织在跨入网络经济必然面对的课题。分析了近几十年来商务模式的发展和变革，指出了其最新形式--知识管理认识和实践上的误区，并综合阐述了如何根据电子商务战略实施知识管理，通过结合数据、信息技术的处理能力和人的创造、创新能力来提高组织在非连续性变化环境中的生存能力、创新能力和竞争能力。

Change of Commerce Pattern and Knowledge Management in Internet Economic Era

Firms are switching from a competitive advantage based on information to the advantage based on knowledge creation, and it is a basic problem for all firms to concern how to enter networked economic to adjust development strategy and business model according to the development of business environment. This paper first summarizes the transformation of business model in recent years, and pointed out the three myths concerning knowledge management. Then some measurements are analyzed from six aspects to introduce knowledge management complied with business strategy. Combining data, processing capacity of information technology and creative capacity, knowledge management could enhance surviving capacity and competitive capacity.