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A model for consulting to help effect change in organizations
Authors:Norman Coates
Abstract:Rapid change in an organization's environment creates barriers to needed change in strategy and culture. Managers, and the consultants who are invariably called on to assist such efforts, face difficult challenges in working together to effect change. They often fail to achieve the desired results. The author offers a new model of consulting to help guide general managers and consultants in the creation of the necessary conditions for successful management of change. This model is based on lessons learned from case studies in the health care industry.
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